Legal
Privacy Policy
Last UpdatedJuly 2026
Introduction
At Pathfinder Marketing, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect, how we use it, how we keep it secure and the choices you have regarding your personal data.
We believe transparency builds trust. That's why we've written this policy in plain English, making it as easy as possible to understand how your information is handled.
Who We Are
Pathfinder Marketing is a UK-based strategic growth consultancy helping ambitious B2B organisations strengthen their commercial foundations and achieve sustainable growth.
For the purposes of UK data protection legislation, Pathfinder Marketing is the Data Controller responsible for processing your personal information.
Contact Details
Pathfinder Marketing
Email: hello@pathfindermarketing.co.uk
Website: pathfindermarketing.co.uk
If you have any questions about this Privacy Policy or how we process your data, please contact us using the details above.
Information We Collect
Depending on how you interact with Pathfinder, we may collect the following information.
Information You Provide
This may include:
- Your name
- Company name
- Job title
- Email address
- Telephone number
- Website address
- Information submitted through enquiry forms
- Information shared during meetings or consultations
- Responses provided within the Growth Readiness Assessment™
Information Collected Automatically
When you visit our website, we may collect information such as:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on the website
- Referring websites
- Cookies and analytics data
This information helps us improve the performance, security and usability of our website.
How We Use Your Information
We use your information to:
- Respond to enquiries.
- Deliver our services.
- Arrange meetings and consultations.
- Provide Growth Readiness Assessment™ reports.
- Improve our website and user experience.
- Communicate relevant insights or updates where you have given consent.
- Meet legal and regulatory obligations.
- Protect the security of our website and systems.
We only collect information that is necessary for these purposes.
Legal Basis for Processing
Under UK GDPR, we process personal information using one or more of the following lawful bases:
Consent
Where you have chosen to receive marketing communications or voluntarily provide information.
Contract
Where processing is necessary to provide services or fulfil contractual obligations.
Legitimate Interests
Where processing is necessary for the legitimate operation and improvement of our business, provided your rights and freedoms are not overridden.
Legal Obligation
Where we are required to retain or disclose information to comply with applicable law.
Marketing Communications
If you choose to receive marketing communications from Pathfinder Marketing, we may occasionally send information such as:
- Business growth insights
- Articles and resources
- Growth Stories
- Service updates
- Invitations to events or webinars
You can unsubscribe at any time using the unsubscribe link included in our emails or by contacting us directly.
We will never sell your personal information to third parties.
Cookies
Our website uses cookies to improve your browsing experience and help us understand how visitors use our website.
Cookies may be used for:
- Website functionality
- Analytics
- Performance monitoring
- Security
Where required by law, we will ask for your consent before placing non-essential cookies on your device.
For more information, please see our Cookie Policy.
Sharing Your Information
We only share personal information where necessary.
This may include trusted service providers that help us operate our business, such as:
- Website hosting providers
- CRM systems
- Email marketing platforms
- Analytics providers
- Cloud storage providers
- Professional advisers
- Payment providers (where applicable)
All third-party providers are expected to process personal information securely and in accordance with applicable data protection legislation.
We do not sell your personal information.
International Data Transfers
Some of the technology platforms we use may process personal information outside the United Kingdom.
Where this occurs, we take appropriate safeguards to ensure your information receives an equivalent level of protection in accordance with UK GDPR requirements.
How Long We Keep Your Information
We only retain personal information for as long as necessary to fulfil the purpose for which it was collected, including satisfying legal, accounting and regulatory requirements.
Retention periods may vary depending on the nature of the information and our legal obligations.
When information is no longer required, it will be securely deleted or anonymised.
Keeping Your Information Secure
Protecting your information is important to us.
We use appropriate technical and organisational measures to safeguard personal information against unauthorised access, loss, misuse or disclosure.
While no online system can ever be guaranteed completely secure, we continually review our processes to help protect the information entrusted to us.
Your Rights
Under UK data protection legislation, you may have the right to:
- Access your personal information.
- Correct inaccurate information.
- Request deletion of your information.
- Restrict processing.
- Object to processing.
- Withdraw consent where processing is based on consent.
- Request data portability where applicable.
If you would like to exercise any of these rights, please contact us using the details provided above.
Links to Other Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of external websites, and we encourage you to review their privacy policies separately.
Children's Privacy
Pathfinder Marketing's services are intended for businesses and business professionals.
Our website is not designed for children under the age of 18, and we do not knowingly collect personal information from children.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation, technology or our business practices.
Any updates will be published on this page together with the revised "Last Updated" date.
Contact Us
If you have any questions about this Privacy Policy or how Pathfinder Marketing processes your personal information, please contact us.
hello@pathfindermarketing.co.uk
If you remain dissatisfied, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).