Growth Strategy
Build the commercial and marketing foundations needed to support sustainable, scalable growth.
Learn MorePathfinder Marketing
Helping ambitious B2B businesses build the commercial foundations for sustainable growth.
Pathfinder Marketing is a Cambridge-area B2B marketing and growth consultancy helping ambitious businesses develop clearer marketing strategies, generate qualified leads and build sustainable growth.
We work with funded startups and established SMEs across technology, life sciences and other complex B2B sectors, combining commercial strategy, go-to-market planning, lead generation and experienced marketing leadership.
Based in the Cambridge area, Pathfinder supports ambitious B2B SMEs and funded startups in Cambridge and across the UK.
Using the Pathfinder Growth Capability Framework™, we identify what's holding your business back, prioritise the opportunities that matter most and create a practical roadmap for long-term commercial success.
Services
Strategic B2B growth consultancy support for every stage of your journey.
Growth Consultancy
Independent strategic advice to solve complex commercial and growth challenges.
Learn MoreGrowth Intelligence
Find and qualify better-fit prospective clients through commercial strategy, AI-assisted research and practical prospecting systems.
Learn MoreFractional Marketing Director
Access experienced strategic marketing leadership without the cost or commitment of a full-time Marketing Director.
Learn MoreOur Approach
A structured approach to sustainable growth.
- 01
Discover
Understand your business, commercial objectives and growth ambitions.
- 02
Diagnose
Identify capability gaps, commercial priorities and opportunities for improvement.
- 03
Design
Develop the strategic foundations, roadmap and recommendations needed to support sustainable growth.
- 04
Deliver
Provide ongoing consultancy, marketing leadership or Growth Intelligence support aligned to your business objectives.
Why Pathfinder
Commercial thinking. Strategic expertise. Sustainable growth.
Pathfinder combines commercial thinking with strategic marketing expertise to help ambitious B2B businesses make better growth decisions.
Rather than focusing solely on marketing activity, we help organisations build stronger commercial foundations, align strategy with execution and invest with greater confidence.
Led by senior marketing experience
Pathfinder was founded by Simon Guest, bringing more than 25 years of strategic marketing experience helping ambitious organisations strengthen their commercial foundations, marketing strategy and go-to-market approach.
25+ Years
Senior strategic marketing experience.
Diverse Experience
Supporting ambitious B2B organisations across multiple sectors.
Proven Frameworks
Structured methodologies designed to support sustainable commercial growth.
Long-Term Partnerships
Strategic support that evolves alongside your business.
Featured Insight
Featured Insight
Lead Generation · 28 October 2026 · 7-minute read
Does your business really need a sophisticated AI-powered go-to-market system?
AI-powered GTM systems are becoming increasingly sophisticated. But how much technology does your business actually need? Explore three approaches to go-to-market and discover how to match complexity to your commercial objectives.
Read ArticleTools & Insights
Practical tools and strategic thinking for growth.
Apply Pathfinder's commercial thinking to your own business, then explore the strategic insight behind better growth decisions.
Practical tool
Lead Generation Budget Calculator
Work backwards from your incremental revenue target to estimate the sales, opportunities, qualified leads and indicative paid digital media investment required to support it.
Use the free calculator- 01Revenue target
- 02Sales
- 03Opportunities
- 04SQLs
- 05MQLs
- 06Digital leads
- 07Media investment
Strategic Insight · Growth Strategy · 8-minute read
Building the Commercial Foundations for Sustainable Growth
Read the InsightReady to build stronger foundations for growth?
Book a complimentary Growth Diagnostic Review™ to discuss your ambitions, priorities and the commercial challenges holding your business back.