New work lands before the resource does
Bridge the gap while you recruit, restructure or build the longer-term team.
Agency Support
Flexible senior capacity for agencies that need to move quickly
Senior B2B marketing, growth and client leadership support on a freelance, project or interim basis.
When new work lands, a key account needs more senior attention, or your team is already stretched, Pathfinder can step in quickly without the delay or commitment of permanent recruitment.
Growth StrategyGTMClient LeadershipPitchesDemand GenUK & Europe
When Agencies Bring Me In
Senior experience, available when the work needs it.
A pitch needs more senior input
Add commercial thinking, proposition, GTM or senior client-facing support quickly.
Your strategy team is at capacity
Bring in experienced strategic resource without increasing permanent headcount.
A key client needs more attention
Add senior client leadership for workshops, reviews, stakeholder conversations or a complex account.
A complex brief needs challenging
Get underneath the business problem before the wider team moves into delivery.
You need UK or European support
Add experienced in-region support for international agency teams and their clients.
The Practical Gap
Senior support without the recruitment lag
Agency demand is rarely predictable.
You can win a sizeable piece of work before the right person is available. A pitch can appear at short notice. A client may suddenly need more senior attention. Or a gap opens in the team just when workloads increase.
The challenge is not always finding more resource.
Often it is finding someone senior enough to understand the commercial issue, challenge the brief, work confidently with the client and help the wider delivery team move quickly.
That is where I can help.
Where I Can Add Value
Commercial thinking that strengthens the wider agency team.
Growth and commercial strategy
Helping clients clarify where growth should come from, which markets and audiences matter most, and how marketing should support the wider commercial objective.
Positioning and proposition
Helping complex B2B businesses explain what they do, why it matters and why they should be chosen.
Go-to-market planning
Turning commercial objectives into a clear route to market, including audience prioritisation, messaging, channels and demand generation.
Discovery and client strategy
Leading or supporting strategic discovery, challenging the brief and translating business objectives into a clearer marketing direction.
Pitch and new business support
Adding senior strategic and commercial thinking to pitches, proposals and presentations where the client story needs strengthening.
Senior client leadership
Supporting senior client relationships, workshops, strategic reviews and stakeholder conversations.
Integrated marketing planning
Connecting strategy to execution across content, campaigns, digital, demand generation, sales enablement and wider marketing activity.
Need some additional senior capacity?
Book a 15-minute conversationFlexible by Design
Different situations need different levels of support.
For a defined piece of strategic or client work.
For short-term overspill or periods of increased demand.
For a more sustained gap in senior capability.
Working as part of the agency team and under the agency brand where appropriate.
The aim is to become useful quickly, fit into the existing team and help move the work forward without adding unnecessary process.
Relevant Experience
Built for complex B2B accounts
My experience is strongest where the proposition is difficult to explain, several audiences matter and the marketing needs to connect clearly to a commercial objective.
That includes:
- B2B technology
- SaaS
- Life sciences
- Professional services
- Technical products and services
- Funded and growth-stage businesses
These are often the accounts where the challenge is not simply producing more marketing, but getting the proposition, positioning, audience priorities and commercial story right first.
Location
UK based, with strong access to Cambridge and London
I’m based close to Cambridge, at the heart of one of the UK’s strongest technology and life-science ecosystems, with straightforward access to London.
That can be useful for international agencies that need senior UK or European support, whether that means local market context, client meetings, workshops, pitches or simply having someone experienced available in-region and on the client’s working day.
About Simon
Simon Guest
Founder, Pathfinder Marketing
I’ve spent my career across B2B marketing, growth strategy, agency leadership and senior client management.
My experience includes shaping growth strategies, developing propositions, leading senior client relationships, supporting new business and helping complex organisations turn commercial objectives into practical marketing programmes.
I now run Pathfinder Marketing and also support agencies where additional senior capability is needed.
Want to See More of How I Work?
Explore the wider Pathfinder approach.
For more on Pathfinder’s approach to growth strategy, positioning, GTM and commercial marketing, explore the wider Pathfinder Marketing website.
Explore Pathfinder MarketingNeed senior support on something now?
Whether it is a pitch, a new account, a strategic project or a temporary gap in the team, I’d be happy to have a short conversation.