New work lands before the resource does
Bridge the gap while you recruit, restructure or build the longer-term team.
Agency Support
Flexible senior capacity for agencies that need to move quickly
Senior strategy, growth and client leadership support on a freelance, project or interim basis.
When new work lands, a key account needs more senior attention, or your team is already stretched, Pathfinder can step in quickly without the delay or commitment of permanent recruitment.
Growth StrategyGTMClient LeadershipPitchesDemand GenUK & Europe
Immediate Senior Capacity
What I can step in and own
- Senior client relationships
- Strategic discovery and planning
- Account or project mobilisation
- Campaign and GTM planning
- Commercial scoping
- Pitch and proposal support
- Cross-functional team coordination
- Demand generation and lead generation strategy
When Agencies Bring Me In
Senior experience, available when the work needs it.
A new account needs mobilising
Step in quickly to interpret the brief, shape the approach, build the right team around the work and get delivery moving.
A pitch needs more senior input
Add commercial thinking, proposition, GTM or senior client-facing support quickly.
Your strategy team is at capacity
Bring in experienced strategic resource without increasing permanent headcount.
A key client needs more attention
Add senior client leadership for workshops, reviews, stakeholder conversations or a complex account.
A complex brief needs challenging
Get underneath the business problem before the wider team moves into delivery.
The Practical Gap
Senior support without the recruitment lag
Agency demand is rarely predictable.
You can win a sizeable piece of work before the right person is available. A pitch can appear at short notice. A client may suddenly need more senior attention. Or a gap opens in the team just when workloads increase.
The challenge is not always finding more resource.
Often it is finding someone senior enough to understand the commercial issue, challenge the brief, manage the client confidently, shape the approach, coordinate the right specialists and get the work moving quickly.
That is where I can help.
Where I Can Add Value
Commercial thinking that strengthens the wider agency team.
Growth and commercial strategy
Helping clients clarify where growth should come from, which markets and audiences matter most, and how marketing should support the wider commercial objective.
Positioning and proposition
Helping complex B2B businesses explain what they do, why it matters and why they should be chosen.
GTM and demand generation strategy
Turning commercial objectives into a clear route to market, including audience prioritisation, messaging, channels, demand generation and lead generation.
Discovery and client strategy
Leading or supporting strategic discovery, challenging the brief and translating business objectives into a clearer marketing direction.
Account and programme mobilisation
Interpreting the brief, shaping the approach, establishing priorities and getting a new account or programme moving quickly.
Project scoping and commercials
Defining the work, delivery model, resources and commercial shape needed to turn an ambition into a credible programme.
Pitch and new business support
Adding senior strategic and commercial thinking to pitches, proposals and presentations where the client story needs strengthening.
Senior client and stakeholder leadership
Managing senior relationships, workshops, strategic reviews and stakeholder conversations with calm, credible leadership.
Cross-functional team and resource coordination
Bringing together strategy, creative, media, production and specialist teams around a clear brief, plan and set of responsibilities.
Integrated campaign and marketing delivery
Connecting strategy to execution across campaigns, content, digital, demand generation, sales enablement and wider marketing activity.
Need some additional senior capacity?
Book a 15-minute conversationFlexible by Design
Different situations need different levels of support.
For a defined piece of strategic or client work.
For short-term overspill or periods of increased demand.
For a more sustained gap in senior capability.
Working as part of the agency team and under the agency brand where appropriate.
The aim is to become useful quickly, fit into the existing team and help move the work forward without adding unnecessary process.
Relevant Experience
Experience across complex B2B and integrated agency environments
My experience is strongest where the proposition is difficult to explain, several audiences matter and the marketing needs to connect clearly to a commercial objective.
That includes:
- B2B technology
- SaaS
- Life sciences
- Professional services
- Technical products and services
- Funded and growth-stage businesses
These are often the accounts where the challenge is not simply producing more marketing, but getting the proposition, positioning, audience priorities and commercial story right first.
Selected agency engagements
M&C Saatchi
Seven-month senior engagement spanning both B2B and B2C client work, including the Department for Work and Pensions. Supported strategic development, senior stakeholder management, campaign planning and multidisciplinary delivery.
Ogilvy UK
Brought in as Business Director to help plan and mobilise work for BP Retail, including its retail proposition, M&S partnership and EV charging offer. Worked across strategy, creative, production and client teams.
Location
UK based, with strong access to Cambridge and London
I’m based close to Cambridge, at the heart of one of the UK’s strongest technology and life-science ecosystems, with straightforward access to London.
That can be useful for international agencies that need senior UK or European support, whether that means local market context, client meetings, workshops, pitches or simply having someone experienced available in-region and on the client’s working day.
About Simon
Simon Guest
Founder, Pathfinder Marketing
I’ve spent my career across senior client leadership, growth strategy, integrated marketing and agency delivery.
I’ve been brought into agencies to lead complex client work, shape strategy, manage senior stakeholders, coordinate multidisciplinary teams and help move programmes from brief through to execution.
My experience spans B2B and B2C environments, including senior assignments with M&C Saatchi and Ogilvy, as well as extensive work across technology, SaaS, life sciences, professional services and other complex sectors.
I now run Pathfinder Marketing and support agencies when they need experienced senior capacity quickly.
Want to See More of How I Work?
Explore the wider Pathfinder approach.
For more on Pathfinder’s approach to growth strategy, positioning, GTM and commercial marketing, explore the wider Pathfinder Marketing website.
Explore Pathfinder MarketingNeed senior support on something now?
Whether it is a pitch, a new account, a strategic project or a temporary gap in the team, I’d be happy to have a short conversation.