Legal
Cookie Policy
Last UpdatedJuly 2026
Introduction
This Cookie Policy explains how Pathfinder Marketing uses cookies and similar technologies when you visit our website.
We've written this policy in plain English to help you understand what cookies are, why we use them and how you can manage your preferences.
For information about how we collect, use and protect your personal information, please read our Privacy Policy.
What Are Cookies?
Cookies are small text files that are stored on your computer, tablet or mobile device when you visit a website.
They help websites function correctly, remember your preferences and provide information that helps improve the user experience.
Some cookies are essential for the website to operate, while others help us understand how visitors use the site or measure the effectiveness of our marketing.
Cookies do not normally identify you personally, but they may be linked to information that does.
How Pathfinder Uses Cookies
We use cookies to:
- Ensure the website functions correctly.
- Remember your preferences and cookie choices.
- Understand how visitors use our website.
- Improve website performance and usability.
- Measure the effectiveness of our marketing activities.
- Help protect the security of our website.
We only use non-essential cookies where you have given your consent.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function properly.
They enable core functionality such as page navigation, security and access to certain areas of the website.
These cookies cannot be switched off because the website would not operate correctly without them.
Analytics Cookies
Analytics cookies help us understand how visitors use our website.
They provide information such as:
- Which pages are visited most frequently.
- How visitors move through the website.
- Which content is most useful.
- Whether visitors encounter errors.
This information helps us improve the website over time.
Example technologies may include:
- Google Analytics 4 (GA4)
Functional Cookies
Functional cookies remember choices you make while using the website.
For example, they may remember:
- Cookie preferences.
- Language settings.
- Form progress (where applicable).
These cookies improve your experience but are not essential for the website to operate.
Marketing Cookies
Marketing cookies help us understand the effectiveness of our marketing and advertising.
Where consent has been given, these cookies may help us:
- Measure advertising performance.
- Understand how visitors found our website.
- Improve future marketing campaigns.
- Deliver more relevant advertising across third-party platforms.
Depending on the technologies used, these may include services such as:
- LinkedIn Insight Tag
- Meta Pixel
- Google Ads Conversion Tracking
These cookies are only used where you have provided consent.
Third-Party Cookies
Some cookies may be placed by trusted third-party providers whose services we use to operate and improve our website.
These providers may include:
- Meta
- Microsoft
- HubSpot (if implemented)
- Embedded video providers (where applicable)
These organisations are responsible for the cookies they place and for their own privacy practices.
We recommend reviewing their individual privacy policies for more information.
Managing Your Cookie Preferences
When you first visit our website, you'll be asked whether you'd like to accept non-essential cookies.
You can:
- Accept all cookies.
- Reject non-essential cookies.
- Choose your cookie preferences (where supported).
You can also change your browser settings to block or delete cookies at any time.
Please note that disabling certain cookies may affect how some parts of the website function.
Browser Controls
Most web browsers allow you to:
- View stored cookies.
- Delete cookies.
- Block cookies.
- Receive notifications before cookies are stored.
Instructions vary depending on your browser.
Please refer to your browser's help documentation for further guidance.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes to our website, technology or legal obligations.
Any updates will be published on this page together with the revised Last Updated date.
Contact Us
If you have any questions about this Cookie Policy or how cookies are used on our website, please contact us.
Pathfinder Marketing
Email:
hello@pathfindermarketing.co.uk
For more information about how we process personal information, please see our Privacy Policy.